Trash Day

By Jeannine Barcarse I had an interesting thought this morning as I took out the trash. (Every Wednesday is trash day in our neighborhood.) In life and in business we have a lot of things – business practices, relationships, habits, etc. – that can be negatively affecting our lives. What if once a week – […]

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Business Success 6 months into 2014?

Here Is A Little Motivation-Inspiration BY Jeannine Barcarse We are now officially half way through the year 2014. Have you taken stock of where you were at the beginning of the year and where you are now? Some of us are on target (or close enough). 2014 is amazing. Our life and business are growing […]

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Hollywood and Business

By Jeannine Barcarse From November through to January, some cable channels flooded the airwaves with a plethora of Christmas movies. One thing I noticed, today it seems like writers, directors, actors, and production companies phone it in. Shows that present nothing original and happy endings that clumsily wrap it up in the last 5-10 minutes […]

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Strive for Greatness

By Jeannine Barcarse With the death of Nelson Mandela, we all (internationally) are reminded of his many great accomplishments. Googling around, I found this quote from him, “Everyone can rise above their circumstances and achieve success if they are dedicated to and passionate about what they do.” Nelson Mandela was a great man that will […]

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Seasonal Email Marketing

By Jeannine Barcarse Going through my email just reminds me that you can take any situation and market with it – regardless of your product/service. Look at what is happening around you – locally, nationally, and globally – and imagine a marketing campaign around it. Here the Vitamin Shoppe caught my eye with “survival guide” […]

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Dress For Success

By Jeannine Barcarse Because we are concentrating so much on our business and how we can make it better or we are concentrating on making sure our skills are sharp, we sometimes forget something so simple – our clothes. Yep, how we dress. Have you ever walked into a room of people and one person […]

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Make The Best Of A Bad Situation

By Jeannine Barcarse So after a meeting, we got to our car and nothing! No – our car was not missing. It would not start. Nothing. Just a simple click. Luckily, there was a man trying to park his huge truck that was willing to give us a jump. Yeah! Nope. His big ‘ol rig […]

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Ask The Question

By Jeannine Barcarse In business and life we all face times when we are afraid to ask the question. Afraid we will be laughed at. Afraid we will look stupid. Afraid we will look incompetent. Afraid we will be ignored. Afraid we will be turned down. There are so many things that we can put […]

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Match Your Competitor

By Jeannine Barcarse Whether you are new in your field or have been around for years, you always have to be marketing your practice, restaurant, or business. When doing your research on what works, do not forget others in your field. Get together with them and discuss what they are finding success in. If you […]

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Customer/Client/Patient Acquisition

  by Jeannine Barcarse As a business owner, a lot of your thought process and marketing budget is geared toward customer acquisition. Unfortunately, customer retention falls by the wayside. If I may, WAKE UP!! There are many reasons that you should nurture the customers you already have. Here are few: It takes less money to […]

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